Unlocking Your Writing Potential with a Book Coach
- Stuart Wakefield
- Jun 18
- 3 min read

You’ve got a brilliant idea. Maybe you’ve even written a few chapters or an entire draft, but somewhere along the way, the path got murky.
Are you on the right track?
Is your structure working?
Do your characters or arguments hold together?
Should you revise, restart, or just abandon ship and become a goat farmer in the Hebrides?
Writing a book is a huge undertaking, and it’s entirely normal to feel lost in the middle of it. That’s where a book coach comes in, not just to cheer you on (though we do that too), but to guide you through the tangled bits, help you make strategic decisions, and get you to the finish line with something you’re proud of.
Let’s break down what working with a coach actually involves and how to find the right one for you.
What Is a Book Coach, Anyway?
Book coaches are not ghostwriters. We’re not editors you hand a manuscript to once it’s “done.” Think of a book coach as your creative partner-in-crime. As someone who walks alongside you as you shape the work.
That might mean helping you:
Clarify your core idea
Develop or refine your structure
Identify what’s working (and what’s not)
Stay on track with accountability and deadlines
Prepare a strategy for pitching or publishing
If you’ve ever said, “I just need someone to tell me whether this is any good”, you’re not alone. That’s what we’re here for (minus the ego bruising).
Why Coaching Isn’t Just for Beginners
Even experienced writers benefit from book coaching. In fact, I’ve had clients who are journalists, academics, and multi-book authors, but who still get stuck when it comes to revising.
One client had five versions of her manuscript (five!) and couldn’t tell which one best expressed her story. Within two weeks of working together, using a tool called the Inside Outline, we identified the core emotional thread. Everything else began to click into place.
Coaching is about perspective, not hand-holding. It’s about having someone ask the right questions, so you can make the right choices.
How to Choose the Right Coach (Hint: It’s Not Just About Credentials)
Yes, you want someone with experience. But you also want someone you trust. Someone who gets your voice, your goals, and your genre.
Here’s what to consider:
Connection: Do you feel at ease talking to them? Do they get your book?
Approach: Do they offer structure, accountability, flexibility—whatever it is you need?
Boundaries: Are they clear about expectations, availability, and process?
Book coaching is a relationship. If you don’t have rapport, it won’t work. (And yes, I’ve seen authors get fired by their coaches. No one wants that.)
Always have a conversation first. You’re not just hiring a service, you’re inviting someone into your creative space.
What It’s Like to Work With Me
I specialise in story development and revision, especially for writers tackling complex structures or emotionally resonant stories. My clients often come to me with an ambitious draft and a sinking feeling that something isn’t working, but they can’t name what.
That’s where the revision process comes in.
We don’t just polish sentences, we diagnose structural issues, uncover the emotional heart of your book, and make a strategic plan to bring it to life.
I’ll help you:
Articulate your vision
Audit your draft using cause-and-effect tools
Prioritise changes
Revise with intention and clarity
This work is deep, focused, and creative - and it leads to transformation on the page.
Still Not Sure?
If you’re wondering whether coaching is right for you, let’s talk, and if I’m not the right coach for you, I’ll happily recommend someone who is.
You don’t have to do this alone. And you don’t have to stay stuck.
Apply now and let’s get your book moving again.